Food and Beverage Information Session at Novotel Hotel Saigon on 28th February 2017

Food and beverage sector is considered among the rising sectors in Vietnam thanks to its 94-million-population emerging market and its fast GDP growth for years (GDP: 6.21% in 2015, 6.68% in 2014).

The emergence of retail systems together with changing consumption habits shows a promising market for the retail industry in general and food and beverage in particular. In 2013, Vietnam’s Agrofood market was worth over USD 60.1 billion, accounting for 40.5% of the total consumption of the country. In the years ahead, the EU-Vietnam Free Trade Agreement (EVFTA) will make the market even more attractive and promising to all the European companies who look to expand business in Vietnam.

Following the great success of the Agrofood Trade Mission to Vietnam 2015 and 2016, the EVBN organised the 3rd Food & Beverage Trade Mission to Vietnam from February 28 to March 3 in Ho Chi Minh City & Hanoi. The trade mission was honoured to welcome the delegation of 29 companies from 14 European countries operating in various sub-sectors of food and beverage, including premium Irish dairy products and cheese, French chocolate and biscuits to German fine wines and hi-class spirits as well as high-quality meat products from Spain and Portugal.


The trade mission kicked off with an informative seminar on Vietnam food and beverage market on 28 February 2017 at Novotel Saigon Hotel. We were pleased to have the industry experts deliver invaluable presentations; Mr. Nguyen Huy Hoang, Commercial Director at Kantar WorldPanel gave latest updates on the Vietnamese customer: consumption, trends, taste, spending and expectations, the F&B retail sector in Vietnam: current situation, expected development in the next 5 years, constraints & opportunities; Mr. Marc Guilhem, Chief Marketing & Sales Officer updated on food and beverage supply chain in Vietnam from perspective of a forwarder’s experience. From legal aspects, Ms. Haly Do, EVBN Legal Advisor and Mr. Albert Franceskinj from Fidal Asiatorney, provided practical information on doing business in Vietnam, intercultural aspects in business dealing, Do’s and Don’ts.


After the information session, 29 European companies took part in more than 400 B2B meetings with Vietnamese leading importers, distributors in the food and beverage sector in Ho Chi Minh City and Hanoi. The B2B meetings were the great opportunity for European businesses to introduce their high-quality products to Vietnam and look for business partners in order to enter this highly potential market. Many serious business deals were conducted throughout these meetings. Along with B2B meeting, European companies also had the point of sales visits to big supermarkets in two big cities.

Mr. Chiara Zaccarini from Assegnatari Associati Arborea, Italy, expressed very high interest on attending this trade mission: “EVBN supports those companies (European companies) aiming to export, providing all useful information about the target market: market analysis and report, sources of potential partners to the company’s needs meeting special requests”


As one of highly-anticipated agendas of the trade mission, European companies participated in the 9th edition of EuroCham Whitebook Launch on 2nd March in Hanoi. Against the backdrop of the recently concluded EVFTA, expected to come into force in early 2018), the conference gathered participants from a large range of Ministries, Government authorities and Provinces, as well as European Embassies. The presence of leading European and local companies reflected the strong interest of the business community in Vietnam, particularly in the context of the upcoming bilateral trade treaty.


EU Companies operating in food and beverage sector who wish to obtain more information about the market in Vietnam can access our market in-depth reports, including Beverage Industry, Meat Sector and Dairy market for free of charge or contact EVBN team at This email address is being protected from spambots. You need JavaScript enabled to view it. for more services that we can provide to assist companies in entering Vietnamese market.